Jasbir Bassi: Leading with Purpose, Resilience, and Vision at Car Fare Group

Jasbir Bassi Interview

Jasbir Bassi, Chairperson of Car Fare Group, is a seasoned entrepreneur whose leadership journey reflects clarity of vision, adaptability, and people-centric values. With decades of experience in the mobility and hospitality sector, she has built a business rooted in integrity, discipline, and long-term thinking. Beyond commercial success, her approach emphasizes inclusive leadership, employee empowerment, and meaningful community impact. This conversation offers insights into her evolving leadership philosophy, the values that sustain Car Fare Group, and the legacy she is committed to building.

The Evolution of Leadership

We started the interview by asking, “How has your understanding of leadership evolved over the years?”

Jasbir Bassi replied, “My understanding of leadership has matured with experience. In the early years, leadership meant making quick decisions and ensuring the business survived and grew. Over time, I realized that true leadership is about people listening, guiding, and empowering them to perform at their best. Today, I see leadership as a balance between strategic thinking and emotional intelligence. It is about setting a clear direction while remaining adaptable to change. I have learned that consistency, transparency, and trust are what truly hold an organization together. When people feel respected and valued, they naturally take ownership of their work. Leadership is not about authority; it is about responsibility. This mindset has helped me navigate challenges, build strong teams, and create a work culture where growth is shared and success feels collective rather than individual.”

The Power of Adaptability

Times CEO Magazine: What role has adaptability played in sustaining Car Fare Group’s long-term success?

Jasbir Bassi replied, “Adaptability has been one of the strongest pillars of our success. The mobility and hospitality sectors are constantly evolving, influenced by technology, customer expectations, and economic shifts. I have always believed that staying rigid can limit growth, while adaptability opens doors to opportunity. At Car Fare Group, we continuously review our processes, upgrade our fleet, and refine our service approach to stay relevant. Whether it was navigating market slowdowns or adjusting to changing customer behaviors, being flexible allowed us to move forward with confidence. Adaptability also means being open to learning – learning from customers, employees, and even competitors. This willingness to evolve has helped us remain resilient and competitive over the years, ensuring that we don’t just survive change but use it as a catalyst for progress.”

Redefining Success beyond Numbers

Times CEO Magazine: How do you personally measure success beyond financial performance?

Jasbir Bassi replied, “While financial stability is important for any business, I measure success in far more meaningful ways. For me, success is reflected in the loyalty of our customers, the commitment of our employees, and the positive impact we create in the community. Seeing team members grow professionally and personally gives me immense satisfaction. I also consider the values we uphold integrity, fairness, and responsibility as key indicators of success. Another important measure is sustainability: building a company that can thrive long-term without compromising ethics or people. When customers trust our brand, employees feel secure and motivated, and society benefits from our contributions, I know we are on the right path. True success, in my view, is when growth is balanced with purpose and progress benefits everyone involved.”

Lessons Learned on the Entrepreneurial Path

Times CEO Magazine: What lessons has entrepreneurship taught you that cannot be learned from books?

Jasbir Bassi replied, “Entrepreneurship teaches lessons that no textbook can fully capture. One of the most important lessons is patience success rarely happens overnight, and consistency often matters more than speed. I have also learned the value of intuition, especially when making decisions under uncertainty. Experience teaches you how to read situations, people, and timing. Another powerful lesson is humility; every setback teaches you something new and keeps you grounded. Entrepreneurship also reinforces the importance of accountability every decision has consequences, and leadership means owning both successes and failures. Most importantly, it teaches resilience. There will always be challenges, but how you respond defines your journey. These lessons, shaped by real experiences, have been instrumental in shaping both my leadership style and my personal growth.”

Balancing Authority with Empathy

Times CEO Magazine: How do you maintain a balance between firm decision-making and empathy as a leader?

Jasbir Bassi replied, “Balancing firmness with empathy is essential in leadership. Being decisive ensures clarity and direction, but empathy ensures trust and respect. I believe you can be firm without being harsh and compassionate without being weak. When making decisions, I always consider the human impact alongside business objectives. Open communication plays a key role when people understand the reasoning behind decisions, they are more accepting and supportive. I also encourage dialogue and feedback, which helps me see situations from different perspectives. Empathy allows me to connect with my team on a personal level, while firmness helps maintain discipline and structure. This balance creates a healthy work environment where expectations are clear, yet people feel heard and valued. It has been a guiding principle throughout my leadership journey.”

Values That Build Enduring Organizations

Times CEO Magazine: What values do you believe are essential for building a lasting organization?

Jasbir Bassi replied, “A lasting organization is built on strong values rather than short-term gains. Integrity is non-negotiable, it defines how a company earns trust from customers, partners, and employees. Discipline and consistency ensure reliability, while transparency fosters credibility. I also believe respect is fundamental; when people feel respected, they are more engaged and committed. Another essential value is accountability owning responsibilities and learning from mistakes strengthens an organization’s foundation. Lastly, adaptability and innovation keep a company future-ready. At Car Fare Group, these values guide our decisions and shape our culture. They help us stay aligned even as we grow and evolve. When values are deeply embedded, they become the compass that steers the organization through both success and uncertainty.”

A Legacy Built on Purpose

Lastly we asked, “What legacy do you hope to leave through Car Fare Group?”

“The legacy I hope to leave is one of purpose, resilience, and positive impact. I want Car Fare Group to be remembered not only as a successful business but as an organization that genuinely cared for people customers, employees, and the wider community. I hope our journey inspires future entrepreneurs to lead with integrity and compassion while pursuing excellence. Beyond financial achievements, I want our contributions to social causes and community development to stand as a testament to responsible leadership. Most importantly, I want the company to continue thriving with strong values long after my leadership chapter ends. A true legacy is not built in years but in the principles that endure across generations.” Jasbir Bassi concluded

Connect with Jasbir Bassi on LinkedIn

For more information visit Car Fare Group

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